To stay ahead in this competitive environment and meet the ever-changing demands of consumers, the telecom operators have to cope up with the latest technologies to achieve their goals. The AI in telecom industry is such a technology that has helped them to achieve all such goals and has provided them with great empowerment. This technology has provided a large number of benefits to the telecom operators which have led to a huge increase in the revenue.
Some of the major areas in which the artificial intelligence can provide a large number of benefits have been mentioned as follows:
- The area of troubleshooting: this is one of the major changes in the procedures of the telecom sector and it can provide the best quality service to all the subscribers. It can help in analyzing the CDR which is generated by the subscribers at any moment of the day and this is the key to troubleshooting. Sometimes such CDR’s are very challenging to work because of the large volume of data. But because of effective implementation of artificial intelligence in this field, the companies can identify the patterns, visualize the data and predict various kinds of future problems.
- The area of detection of frauds: the telecom industry faces a huge cost in the form of frauds every year. The telecom companies can analyze large amount of data side by side are successful in defining the suspicious patterns of calls that can correlate with the fraudulent activities. The artificial intelligence has provided such strategies that can make the decision-making process very much easier for the telecommunication companies so that roads can be easily recognized.
- The area of marketing: the telecommunication companies use a large amount of data to build better profiles of the customers and this has enabled them to figure out best results using the adequate amount of marketing budget. Because of the implementation of artificial intelligence, they can store a great amount of data that has enabled them to provide insights into each customer demographics and usage patterns. Because of the ability to combine data from different platforms they also have a strong understanding of the customers. Using the machine learning the consumers can give a more accurate picture to the telecom companies.
- The area of customer experience: The companies can enhance their services by analyzing complaints of millions of customers which they get every year so that best improvements can be made depending upon the satisfaction and retention of the customers. Even a large amount of data can be leveraged to gain insights about the performance of technicians. The machine learning and implementation of artificial intelligence will help to analyze the data on customer calls and recognize their problems so that they can be efficiently solved. Because of this reason, this opportunity is a perfect place to expand for telecom companies.
Artificial intelligence in Telecom India has provided the huge number of benefits and has made big data tools widely available so that companies can grow and achieve the goals.