Coursera is a famous platform that offers multiple online courses, there is a listed course Marketing in Digital World Manufacturing, course outline told me the role of 3D printing service in the current marketing model. if you will attend that course, you will know that 3D printers are a digital marketing tool. big companies like Apple, Netflix, and Google develop new products and design new business models. The innovation of these big companies has completely changed the traditional ways of doing business. With the advent of new digital tools, the way products are marketed and distributed is having a tremendous impact.
The increased use of 3D printing service, online technologies, and smartphones have turned up the way of marketing and turn the face of traditional marketing. That is, all of these elements are digitizing business advertising and we have begun the journey from the firm’s products to the joint products.
3D printing service, also called additive manufacturing has been around for over 30 years, the thin line between physical and digital has been blurred. During the last five years, both the size and price of 3D printers have adequately shrunk. this is the reason this technology is becoming popular, rapidly spreading, and available to consumers.
3D printing is leading us to a new industrial revolution and revolutionary changes in the economy. It has spread to all levels of business, from marketing, sales, manufacturing, supply chain, logistics, and after-sales services. There will be many of you who have used 3D printed products and you will not realize it.
3D printing products use a variety of materials, depending on the type of printer, including ceramics, plastics, metals, food, and even glass. Experts say that the three printers can use any substance that can be melted or hardened.
I would like to summarize my thoughts as I think these five transformations that you should be ready to adopt which are going to change your life, too.
Point One: new manufacturing strategies.
Till 2011, there was just a 25% share occupied by additive manufacturing in the direct manufacturing of finished products.
It was mainly used for prototyping but now industries are starting to use this technology from prototyping to the actual printing of final finished products. Prototyping is one of the fastest-growing segments with a growth of 35% currently in the manufacturing industry. Additive manufacturing offers the facility of new product solutions that would be inconceivable with conventional methods. Currently, additive manufacturing is being used in the aerospace industry, automotive industry, medical and dental technology, and other sectors as the manufacturing strategy of the future.
Point Two: new designs and mass customization.
3D printing is helping us in improving product design and production, which means that in the future, these technologies will become an important part of lightweight, functional, and bionic structural engineering.
Additive manufacturing provides the capability that you can’t get with traditional machine strategies, so we can offer a solution in two ways. The first is to redesign products that are still traditionally manufactured. Second, products designed for special occasions should be manufactured with additive manufacturing.
B2C manufacturers and retailer industries have realized the potential of 3D printing. A famous shoe company called Nike has started making shoes with 3D printing. The world of fashion is also going to change because of this 3D printing.
Users can customize their designs with the help of 3D printing. When you start thinking about digital products instead of traditional products, new avenues will open up. Traditional products cost more and difficult to produce, while digital products are easier and cheaper to replace. Product digitization has the potential to better meet customer desires and needs and opens up new avenues.
Point Three: new distribution models and shifted profits.
3D printers can change the distribution model just as the internet has changed the way of consumption of text, video, and music. same way as iTunes took over of physical music stores, 3D printers have the ability and potential to change the way of logistics and sales of physical goods.
Every 3D printed object initiated with a digital model and once an object is digitalized, it becomes easy to store, transport, and modification. Disconnecting from a centralized production network means it provide ease in regional strategies and new business models. It is possible now to post digital files of the products or parts of the products on its website for direct use of consumers or make them available at the 3D retail outlet.
3D printing service also reduces the transportation cost as it offers to produce any 3D product locally, it means spare parts can be manufactured on demand of customer at decentralized locations, it also offers cheap re-production on site.
Point Four: medical innovations and bioprinting.
Fast pace progress of additive manufacturing in the medical and dental fields. Most hearing aids and dental implants are 3D printed in the USA, nowadays. Now high-dose pills can be created with the help of 3D printing service and can control the speed and strength of the delivered dose.
New technology is being developed for the reconstruction of bones with the help of a 3D structure. this structure will be open for the tuning for chemical and mechanical properties.
Point Five: the power of making democratized with 3D printing.
There are insights about the topic of 3D printing that was mentioned in the course. some researchers of Michigan tech university undergo an amazing study, that is published on the Medtronic’s journal. the subject of the study was “how much money can be saved with the 3D printing”, they printed some domestic items rather than to buy them.
They select twenty digital designs from a website and printed them with a low-cost desktop 3D printer, printing costs include material and energy was less than $20. price of these domestic items was $300 at a store.
another study conducted by Illinois remarkable elaborate the difference between group making common 3D printed objects and buying them from the store. Group of the students who printed these objects showcased these products, buyer shown greater concern with these 3D printed items and ready to pay 50% extra for these items.
3D desktop printers are going to have vast acceptance because they offer the facility of production and control to consumers over the things according to their demands