Marketing in today’s digital world has evolved to become a major business function. Nowadays, marketing is not just about informing potential customers about your product or service, but how can a particular product or service add value to the lives of potential customers and solve a problem for them. In the same regard, Muthoot Finance Ltd., which is India’s largest gold loan company, has launched a series of eight communications titled ‘Gold Loan is Good’. The marketing campaign highlights the company’s new advocacy campaign, and it features the brand ambassador of Muthoot, Amitabh Bachchan. The Muthoot gold loan interest rate is quite useful.
The ‘Gold Loan is Good’ campaign consists of different TV commercials which are aimed towards overcoming the common notions and hesitations faced by the consumers with regards to Gold Loan. It projects gold loan as a smart option to seek in order to get quick and hassle-free credit.
In the present scenario, due to the effect of COVID, MSMEs, SMEs and traders around the country are in need of immediate financing. This campaign can certainly prove to be very beneficial for such target audiences who are looking to revive their business. The campaign aims to convince people that a gold loan is an easiest and quickest way to avail loan to start your business. The process requires minimal paperwork, and it can be availed from any of the company’s 5000+ branches across the country.
As per the Deputy Managing Director of Muthoot Finance Alexander George Muthoot, the main aim of ‘Gold Loan is Good’ campaign is to target the first time borrowers and educate them that gold loan is a smart financing option which is available to individuals, families as well as to small, medium and large businesses. Considering some of the best value propositions offered by Muthoot Finance Gold loan, the borrowers should consider monetizing their idle lying asset without any hesitation and avail loan in no time.
Further, he added that as per the Brand Trust Report – The India Study, Muthoot Finance is India’s No.1 and Most Trusted Financial Services Company. Therefore as a category leader, they have a larger role to play in growing the gold loan segment and eliminating the myths associated with it. He said that India households hold about 25,000 tons of gold and only less than 10% of it is currently monetized. Thus the pie could only grow bigger owing to such advocacy and myth breaking campaigns like Gold Loan is Good.
Some of the key propositions presented by the campaign include; the return of pledged gold in the same condition as pledged; facility to pay interest and get top-up online anytime you want; free insurance of the pledged gold, zero hidden charges; the interest is applicable only on the loan amount and not on the amount of gold, facility of part and prepayment, facility to release part of your pledged gold by repaying the equivalent loan amount plus interest and not to forget the convenience of availing the gold loan in just one visit.
Muthoot Finance is India’s most trusted financial services company with a family legacy of over 800 years. They have played a crucial role in helping individuals to secure loans for working capital, immediate financing through gold loans and various other financial services. Apart from having over 5000 branches pan India, they also have a presence in the UK, USA, UAE, and SriLanka.